The Marketing Performance Analyst will support the marketing team by tracking and analyzing campaign performance, conducting customer segmentation, and providing data-driven insights. This role requires proficiency in Microsoft Excel, Access, and Power BI, as well as experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management. The Analyst will report to the Manager of Marketing Data Analytics. This is a hybrid position requiring the ability to work onsite at our Bloomington, MN. Responsibilities include campaign performance tracking, customer segmentation, ad hoc analysis and research, customer and market analysis, database management and reporting, project management, technical proficiency, innovation and pattern recognition, and customer focus. Qualifications include a Bachelor’s degree in Marketing, Statistics, Data Science, or related field, proven experience in data analysis, proficiency in Microsoft Excel, Access, Power BI, and HubSpot (preferred), strong analytical skills, ability to manage multiple projects, excellent communication skills, and customer service experience preferred. The job also requires physical activities such as standing, sitting, walking, talking, and hearing. Ziegler Inc. is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa, and northern Missouri, committed to providing a great work environment and career development opportunities.
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