Job Description

Description We are offering an employment opportunity for a Director of Marketing/Communications in La Verne, California. This role is within the Higher Education industry where you will be expected to lead and manage the communication efforts of our institution. You will be working closely with various departments, managing a team, and implementing strategic communication plans to boost our reputation and student recruitment efforts. Responsibilities: - Collaborate with various departments across the university to lead communications that enhance reputation and enrollment. - Apply creative problem-solving to deliver effective communications within limited resources. - Oversee the team, ensuring deadlines are met and quality remains high. Manage the unit budget and provide strategic oversight for budgets related to different communication sectors. - Develop high-level strategies to highlight the distinctive qualities of the university, utilizing all forms of communications. - Offer strategic PR counsel to the leadership, identifying trends to elevate the university's visibility and reputation. - Connect the leadership with national media and facilitate leadership expeditions to engage with higher education editors and thought leaders. - Direct market research to provide insight to the creative team in developing communications that reach key audiences with impactful messages. - Maintain key relationships with various internal stakeholders. - Ensure the university's brand/identity is consistently used throughout all publications and digital communications. - Analyze outcome analytics and use this data to inform future communications for greater effectiveness. Requirements - Extensive experience in the higher education sector is essential - Demonstrable proficiency in Content Management Systems (CMS) and Customer Relationship Management (CRM) software - Proven ability to utilize Facebook Insights for effective marketing strategies - Proficiency in Google AdWords and Google Analytics to drive digital marketing efforts - Prior experience in creating and managing effective advertisement campaigns - Strong understanding of brand awareness strategies and implementation - Experience in campaign planning and execution in the higher education industry - Familiarity with collateral management for marketing purposes - Proven expertise in digital marketing within the higher education sector Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Job Tags

Permanent employment, Contract work, Temporary work,

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