Social Media Manager Job at The Workshop LA, Los Angeles, CA

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  • The Workshop LA
  • Los Angeles, CA

Job Description

Are you passionate about sports, fashion, and the ever-evolving world of social media? Do you have a knack for creating engaging, elevated, and humorous content that resonates with luxury consumers? If so, we’re looking for you to join our client's team as a Social Media Manager for a leading men’s and women’s sportswear brand.

About the Role

As the Social Media Manager , you will be responsible for curating, creating, and managing all content across our social media platforms, including TikTok, Instagram, and other emerging channels. You will work closely with the Marketing team to develop compelling storylines and posting schedules that drive engagement, brand awareness, and sales. Additionally, you’ll collaborate with the Creative team to produce high-quality content, particularly for video-based platforms, ensuring that our social presence aligns with the brand’s values and aesthetic.

This is an exciting opportunity for a creative and strategic thinker with a deep understanding of digital trends, audience behavior, and luxury branding.

Key Responsibilities:

  • Develop and execute a comprehensive social media strategy that aligns with brand goals.
  • Manage daily content curation and scheduling across TikTok, Instagram, and other relevant platforms .
  • Collaborate with the Marketing team to craft engaging storytelling and campaigns.
  • Work with the Creative team to develop high-quality video and photo content.
  • Monitor and analyze performance metrics to optimize content and engagement strategies .
  • Stay ahead of industry trends, platform updates, and emerging social media best practices .
  • Act as a brand storyteller, ensuring all content reflects the brand’s identity, values, and target audience .
  • Engage with the community by responding to comments, messages, and trends in real time.
  • Identify opportunities for influencer partnerships and brand collaborations.

What We’re Looking For:

  • 3+ years of social media experience within fashion, sports, or lifestyle brands.
  • A strong interest in sports and/or fashion with an eye for aesthetics and storytelling.
  • Expertise in TikTok, Instagram, and video content creation .
  • Ability to create elevated yet humorous and engaging content tailored to our audience.
  • Strong understanding of luxury branding, digital marketing, and social analytics .
  • Proficiency in content editing tools (e.g., Adobe Creative Suite, CapCut, Canva ).
  • Experience managing posting schedules, engagement strategies, and community interaction .
  • A highly creative mindset with the ability to balance strategic thinking and trend-driven content .
  • Strong communication skills and the ability to work cross-functionally with different teams.

Perks & Benefits:

  • Competitive salary up to $90K
  • Excellent benefits package
  • Hybrid work schedule ( Monday-Thursday onsite, Friday remote )
  • Opportunity to work in a dynamic and creative environment at the intersection of luxury fashion and sports

Job Tags

Remote job, Monday to Friday,

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