CEQUENS is a leading cloud communication platform in the Middle East and Africa region and is dedicated to simplifying communications and building bridges to allow businesses to communicate with their customers, no matter where they are. The company provides Omni-Channel communication API’s enabling enterprises and developers to communicate with their
Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks, credit cards, digital payments, OTT applications, government authorities, health and education, and other industry verticals.
If you have the passion for success and are ready to constantly challenge yourself within a collaborative team-environment join our team.
Role Description
The Marketing Research Analyst is responsible for conducting in-depth research and analysis of business-to-business markets, competitors, and trends to support strategic decision-making. This role involves calculating key market size metrics such as SAM (Serviceable Available Market) and SOM (Serviceable Obtainable Market), providing actionable insights, and supporting marketing strategy development through data-driven findings.
Main Areas of Responsibility
Data Collection & Interpretation
SAM & SOM Calculation
Competitive Intelligence
Collaboration & Communication
Forecasting & Reporting
Develop forecasting models and market segmentation analyses to predict future market trends and customer demand
Regularly report on B2B market conditions, identifying growth opportunities and competitive threats
Evaluate past marketing initiatives to measure success and suggest improvements based on research data
Qualifications and Skills
Skills
Education
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