Job Description

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit .

Overview

Brightstar is seeking a proactive and customer-focused  Lottery Sales Representative to lead marketing and sales initiatives across an assigned territory. In this role, you’ll drive product awareness, support retailer training, and execute promotional activities that grow lottery sales and enhance the customer experience.

You’ll be the face of Brightstar in the field—building strong relationships with retailers, delivering impactful product education, and ensuring inventory and merchandising strategies are optimized for success.

Territory Coverage

This territory will cover Fayette, Greenbrier, Monroe, and Summers counties with some of Raleigh County included as well. 

Responsibilities

• Conduct scheduled retailer visits to provide training, support, and sales insights.
• Facilitate on-site training for store owners, managers, clerks, and staff on new products, programs, and rollouts.
• Analyze and present sales data using company-issued tools to drive product performance.
• Manage instant ticket equipment and assist with gaming system hardware as needed.
• Monitor and maintain inventory levels at retail locations to support telemarketing recommendations.
• Plan and execute in-store promotional events to boost engagement and sales.
• Serve as a liaison between Brightstar, lottery officials, and retailers to ensure alignment and support.
• Educate retailers on best practices and marketing techniques to maximize revenue.
• Evaluate in-store product displays and point-of-sale materials for compliance and effectiveness.
• Recommend optimal inventory mix through planogram compliance, ticket ordering, and returns.
• Follow lottery procedures for ticket handling, including pickups, transfers, and returns.

Additional responsibilities:

• Provide coverage for other territories during vacancies, vacations, or leave.
• Answer consumer questions about games and promotions.
• Support field research and hardware testing as needed.
• Lead retailer promotions and assist with special events.
• Troubleshoot and report retailer or equipment issues to internal teams.
• Participate in statewide sales meetings and conferences.
• Complete required paperwork and contribute to special projects as assigned.

Qualifications

• Bachelor’s degree or equivalent experience.
• Customer service, marketing, or sales experience preferred.
• Strong decision-making and organizational skills.
• Ability to work independently and adapt to changing priorities.
• Exceptional customer service and relationship-building skills.
• Excellent time management and communication abilities.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Willingness to travel outside assigned territory as needed.
• Valid driver’s license with a clean driving record.
• Ability to lift over 25 lbs.

Preferred qualifications:

• 2–4 years of marketing and/or retail sales experience.
• Knowledge of lottery products and services.
• Familiarity with hardware, software, and back-office tools.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

#LI-RQ

At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $38,281 - $156,700. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable. 

Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

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