Job Description

A full time Marketing Manager is needed for a hugely successful direct to consumer brand that embodies laid-back California lifestyle apparel. This brand was started by two influencers and their monthly drops sell out in minutes. You MUST have experience working with a highly sought after digital brand, and will be working closely with the founders and other executives at the small but growing brand. Additional responsibilities include:

Strategy

Lead end-to-end development of impactful storytelling campaigns for new drops, incorporating A/B testing across digital (Web, App, Email, SMS, Ads, Social), placement, print, and guerilla marketing channels.

Marketing Calendar

Develop a comprehensive annual marketing calendar aligning with the company's key business objectives and product launch schedule.

Ads

Design, strategize, and implement ads for each drop across Instagram, Tiktok, Pinterest, and Paid Search.

Lead paid ad campaign setup, run tests, scale, learn, iterate and optimize

Monitor spend and manage day-to-day performance of ad campaigns in order to come in on budget and hit ROI goals

Email/SMS

Develop and execute targeted campaigns using email, SMS, push notifications, and other marketing channels to convert new customers and engage returning customers

Oversee customer acquisition and retention strategy i.e. referral and rewards programs/subscription-based incentives /ambassador programs/etc

Send weekly email/sms performance reports

Site & App

Strategize community building efforts or customer cultivation within the app.

Photoshoot Operations

Permits/Contracts/Rentals/Location Outreach

Prop sourcing

Book Models / gathering W-9s

Sending Call Sheet

Influencer/Community

Influencer/celebrity gifting - oversee organizing/managing/updating the master influencer list and create strategic seeding plans around both seasonal/collection pushes and evergreen gifting

Print/Guerilla:

Proactively lead the strategy and development of printed marketing materials, such as insert cards, flyers, posters, banners etc to support various marketing campaigns and initiatives.

Partnerships:

Identify and cultivate strategic partnerships that align with the brand's vision and objectives, fostering collaborations such as coffee shop collabs, pop-up collabs, and participation in gifting opportunities, to enhance brand visibility and drive mutual growth.

Qualifications

Experience managing marketing campaigns and a team.

Expertise in market research and analysis, and ability to apply its information to strategy.

Excellent written and verbal communication skills, including experience presenting campaign plans to executives.

Familiarity with data analytics and marketing performance measurement programs.

Bachelor’s degree in marketing, Communications or related field, higher degrees desirable.

Experience in the Fashion Industry is a must.

Experience in Digital Marketing (social media and Ecommerce) is a must.

This role is 4 days onsite/1 remote.

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