ABOUT SKY IT:
Sky I.T. Group is the home of SKYPAD, a leading B2B SaaS platform, supporting the collaboration of the world’s most recognizable brands with the top retailers across the globe. Leveraging automation and self-serve reporting, SKYPAD provides insights into product and location level trends that drive planning, forecasting, and supply chain decisions, refining the consumer shopping experience.
Today, SKYPAD services over 4,000 users, from 2,000+ brands across several industry verticals and geographic regions. Our client brand portfolio of industry leaders includes Gucci, Prada, Rag & Bone, Lucky Brand, Burberry, and L’Oréal. The SKYPAD retailer partner network includes Nordstrom, Neiman Marcus, Bergdorf Goodman, and Saks Fifth Avenue.
SKYPAD’s mission is to deliver comprehensive SaaS solutions through innovative, disruptive products, and unrivaled technical expertise. We empower our clients to make informed business decisions based on data facts, trends, and powerful insights.
ROLE SUMMARY:
We are seeking an experienced Digital Marketing Specialist with a strong background in SEO, SEM, Google Analytics, and retail content writing. You will drive digital growth by developing SEO strategies, managing PPC campaigns, and leveraging analytics to optimize performance. Additionally, you will create compelling content tailored to the retail industry, including product descriptions, ad copy, promotional materials, and media. Experience with retargeting strategies to re-engage site visitors and improve conversions is also key. The ideal candidate will have a proven track record in digital marketing, content creation for retail, and a data-driven approach to achieving business goals.
PRIMARY RESPONSIBILITIES:
SEO & SEM Direction:
Google Analytics & Reporting:
Retail Industry Expertise:
QUALIFICATIONS:
EDUCATION & EXPERIENCE:
REQUIRED SKILLS:
PREFERRED SKILLS:
Experience with Creative Suites, such as Canva and Adobe products: inDesign, Illustrator, and Premiere Pro.
Experience with retail technology, particularly in analyzing and leveraging sell-through data.
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