LA BASED ONLY
Digital Marketing Specialist @ Daily Drills
Daily Drills is an LA-based lifestyle brand designed to make getting dressed fun! Founded in 2020, best friends and entrepreneurs Kennedy Crichlow (Ken) and Mary Ralph Bradley (Ralph) set out to create pieces that filled gaps in their own closets. A few text messages and a thousand !!! later, they sealed the deal with a Daily Drills patch sewn proudly on each item. From cozy loungewear to stylish workout apparel and vacation-ready resort wear, Daily Drills makes every part of your day a little more fun!!!
Our brand IS the exclamation point in our logo – we put emphasis on everything we do and approach each day with the energy of the “!!!” We want our customers to be excited to get dressed in Daily Drills, and that wouldn’t happen if our team wasn’t excited throughout every step of the process. By traveling the world and capturing our collections in the destinations we are inspired by, we bring our clothes to life, building not just a wardrobe, but a lifestyle representative of our signature exclamation point!
Role Description
This is a full-time on-site role (M-TH in office, Fri Remote) for a Digital Marketing Specialist at Daily Drills. The Digital Marketing Specialist will play a key role in owning and executing digital marketing tactics to drive growth and engagement, with the primary goal of acquiring new customers. Reporting directly to the Marketing Director, this individual will focus on performance marketing, email, SMS, SEO, and social content strategies, ensuring that campaigns are optimized and resonate with the Daily Drills audience.
Collections drop every other Wednesday, requiring agile and creative marketing approaches to maximize engagement and sales. Additionally, this person will lead initiatives to balance core sales strategies with drop hype sales to ensure sustained growth and customer engagement.
This hands-on role requires a creative thinker with a sharp eye for content, someone who can craft compelling campaigns that not only drive results but also resonate deeply with the Daily Drills audience.
Note : This is a new initiative, as Daily Drills currently has no active ad spend. The Digital Marketing Specialist will have the unique opportunity to develop and execute performance marketing strategies from the ground up.
Key Responsibilities:
Performance Marketing:
Email and SMS Marketing:
Content Planning and Ideation:
Data and Reporting:
Community Building and Engagement:
Requirements:
Preferred Skills:
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