Digital Marketing Specialist Job at Ascendo Resources, Miami, FL

QmRRcnNBQ3gwTVpCdVhPVTlSRzVHamp0R2c9PQ==
  • Ascendo Resources
  • Miami, FL

Job Description

Support the creation and implementation of the go-to-market strategy for TikTok Shop in North America, while optimizing and accelerating the performance of the items presence on Amazon.com and Amazon.ca.

Key Responsibilities:

1. Optimize Consumer Experience on Digital Platforms:

  • Collaborate with global brand teams to ensure creative assets are aligned with consumer expectations and platform-specific requirements.
  • Adapt creative content to suit TikTok Shop and Amazon audiences, enhancing visual appeal and engagement.
  • Conduct A/B testing to evaluate asset performance and iterate for improvement.

2. PDP Performance Optimization (Product Detail Pages):

  • Leverage SEO best practices and consumer insights (CMI) to enhance visibility, discoverability, and conversion rates.
  • Implement data-driven changes to product titles, descriptions, and bullet points.
  • Utilize platform analytics tools to track performance and identify improvement opportunities.

3. KPI Analysis and Strategic Reporting:

  • Monitor, analyze, and report on key performance indicators (KPIs) for both platforms, including sales, traffic, conversion rates, and consumer engagement metrics.
  • Provide actionable insights to optimize digital strategies and improve ROI.
  • Present performance updates and strategic recommendations to internal stakeholders.

4. Agency Coordination:

  • Manage follow-ups with marketing agency to ensure alignment with digital and commercial goals.
  • Oversee timelines, deliverables, and quality control for agency-led projects on TikTok Shop and Amazon platforms.

5. Executional Excellence in Media Campaigns:

  • Support the setup, execution, and optimization of media campaigns for Amazon and TikTok.
  • Collaborate with the media and content teams to ensure campaigns align with brand objectives and reach target audiences effectively.
  • Analyze campaign performance metrics to refine strategies for future initiatives.

Additional Responsibilities:

  • Stay up-to-date on platform updates, algorithm changes, and emerging best practices on TikTok and Amazon.
  • Identify growth opportunities for brands through competitor benchmarking and trend analysis.
  • Support cross-functional collaboration between marketing, sales, and supply chain teams to ensure a seamless consumer journey.

Expected Outcomes:

  • TikTok Shop: A clear and effective go-to-market strategy that ensures a strong brand presence and measurable growth on the platform.
  • Amazon Platforms: Improved product performance, visibility, and sales through refined PDP optimization, strategic media campaigns, and effective stakeholder coordination.
  • Strengthened relationships with key agencies and internal teams, driving executional excellence and platform-specific success.

Job Tags

Similar Jobs

Buchanan Subaru

Automotive Sales Manager Job at Buchanan Subaru

Description of the role:Buchanan Subaru is seeking an experienced Automotive Sales Manager to join our team in Pocomoke City, MD. The ideal candidate will have a passion for automotive sales and a proven track record of success in managing a sales team.Responsibilities... 

Arbor Lodging Management

Hotel Housekeeper/Room Attendant Job at Arbor Lodging Management

 ...Summary:The Hotel Housekeeper/Room Attendant is responsible for cleaning and servicing guest rooms in order to provide a pleasant and...  ...Previous hotel-related experience desiredExperience using industrial cleaning equipment and products a plusProfessional attitude is... 

Mission Recruiting

Attorney | Tax Law | 146865 Job at Mission Recruiting

 ...Join a dynamic tax team at a leading law firm, where you will work on complex transactional tax matters, including mergers and acquisitions, investment partnerships, and renewable energy projects. This mid-level associate role offers the opportunity to provide strategic... 

Instacart Shoppers

Instacart Shopper - Delivery Driver Job at Instacart Shoppers

 ...orders efficiently and accurately. This role combines skills in customer service and logistics, providing a seamless bridge between supermarkets and customers' doorsteps. You will shop for items with a keen eye for detail and deliver them within set timelines, ultimately... 

Hoag Memorial Hospital Presbyterian

EPIC AMBULATORY ANALYST II - EPIC - IT EPIC Job at Hoag Memorial Hospital Presbyterian

 ...on geographic location, work experience, skill level, and education. Primary Duties and Responsibilities The Epic Ambulatory Application Analyst II is responsible for configuring, testing, implementing and supporting the clinical, financial, or administrative...